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The Most Popular Business Startup Tools – Survey Results

The results are in! We surveyed over 550 folks at startups with up to 100 employees. Our objective: To figure out the Startup Toolkit — the products and providers leading the way among the nimblest and most tech-savvy new businesses. Special thanks to all who contributed.

Click here to view an enlarged version of this infographic. (you may need to zoom)

Click here to download the infographic in PDF.

Click here to view an enlarged version of this infographic. (you may need to zoom)

Click here to download the infographic in PDF.

Facts & Stats to Tweet:

Google Analytics, Gmail, Quickbooks top list of 10 most popular startup tools. <Tweet>
27% of startups use PayPal for payment processing. <Tweet>
71% of startup execs use QuickBooks. <<Tweet>>
70% of startup execs use Google Analytics, 57% use Google Apps. <<Tweet>>
59% of startup execs use Salesforce for CRM. <<Tweet>>
39% of startup execs use Dropbox for storage. <<Tweet>>
43% of startup execs use AmEx for their company credit card. <<Tweet>>
Bank of America is leading bank used by startups, with 19% using it. <<Tweet>>
MailChimp is leading email marketing system for startups, with 30% using it. <<Tweet>>
Idea Paint: “We painted our office with this stuff and it turned our walls into whiteboards!” <<Tweet>>

What startup apps and business tools are missing? Please share with our community in the comments below.

Posted by Jeff Giesea on July 25, 2011

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Natalia Goncharova

Does Quickbooks under Payroll include Paycycle/Intuit online payroll and all these options combined together http://payroll.intuit.com/compare/compare-quickbooks-payroll.jsp?ncid=WCN_PRL_SecNav|VAPP_paym or just Quickbooks payroll desktop based or just Quickbooks payroll service (wich is different from Paycycle) ?

Thanks for the survey results! Small web based business needed this type of survey / analysis for quite some time.
rawson

Hi Natalia,
To answer your question:
- “Quickbooks” includes the online and desktop based version but only the Quickbooks brand.
- “Intuit” incudes the original flagship Intuit and their online product (which is Paycycle).
As you can see they were 1-2.
Hope this helps,
Rawson
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http://bimeanalytics.com kirsty

Cool infographic! Re the business intelligence category, I would class Google Analytics (the most popular) as web analytics as opposed to pure business intelligence. It would be nice to see bime in the business intelligence category too as being a SaaS solution, it is an easy-to-use affordable tool that helps SMBs turn their data into dollars.
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John

Hi,

what tool is meant with the green leaf logo in the top middle square about software as a service? I don’t know it.

Thanks
- http://www.jeangazis.com Jean Gazis
  
  I’d guess FreshBooks, which I use and love. The other leaf logo is Mint which I also love, but that’s personal finance, not business.
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http://atlassian.com Magda Walczak

Hi!
It’s great to see Atlassian tools in a few of the categories. I just wanted to check something about your Collaboration/Wiki category. Did people really answer with “JIRA”? That’s our bug tracker. It’s definitely collaborative, but I was surprised to see that in this specific category. Our collaboration/wiki is called Confluence. Just thought I’d check. Thanks!
Magda
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http://frontporchforum.com Michael Wood-Lewis

Very cool… this is hard-to-find info. One more category I wish was covered… transactional email. After much searching, our start-up selected PostageApp… very pleased. Maybe this category will be added to the next iteration of the survey? Gracias.
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Natalia Goncharova

you should check out these reviews — quite awesome as a starting point to make a decision about a tool
http://small-business.toptenreviews.com/
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http://invitebox.com Dmitry

Every startup (especially lean) needs cheap sources of new customers. That’s why tools like InviteBox are very important as they provide easy way to reach them. Rewarding your existing users for spreading the word about your business might be very effective strategy and Dropbox proved it by its legendary referral program.
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